JJ Strategic Consulting
Our commitment is to creating positive change each and every day through our interactions, insights and passion for excellence.
Jayne Jennings is the principal of JJ Strategic Consulting, a results-focused tourism consultancy specialising in sustainable tourism and business development, including strategic tourism planning and implementation, communications, engagement, project management, grant and award application processes and product development.
Jayne has over 20 years of experience in local government, national and regional tourism organisations in Australia and New Zealand where she has been responsible for delivering strategic tourism plans, industry capacity building initiatives and developing targeted communications for various audiences.
- Certificate IV: Training & Assessment
- Green Globe 21 Assessors Training
- Post-Graduate Diploma in Business Administration, University of Auckland
- Post-Graduate Diploma in Natural Resource Management, Canterbury and Lincoln Universities
- Bachelor of Planning, University of Auckland
- Certificate of Direct Marketing from the Direct Marketing Association of New Zealand
Why work with Jayne?
Jayne looks, digs deep and listens to what is being said and not being said. This allows her to identify the critical issues and opportunities to achieve the desired outcome for stakeholders.
Jayne writes targeted communications that engage the audience, are written in simple English, and deliver the required outcomes. Great ideas are all very well – communicating them in the most relevant way for the audience is critical to success.
JJ Strategic Consulting has an excellent track record of working with local and regional tourism organisations, local, regional and state government and business clients to deliver on project needs. Clients value Jayne's can-do attitude, commitment to high quality service and smart outcomes and going above and beyond each and every time.
JJ Strategic Consulting
Jayne often collaborates with other tourism consultancies in delivering tourism projects. She regularly partners with Linda Tilman of the Tilma Group in the development of tourism destination, experience and events strategies and activation plans for regional and rural destinations across Australia.
Linda Tilman, Managing Director of regional tourism and events agency, Tilma Group is a guru in regional tourism activation, regional branding and event strategy. She lives and breathes regional and rural tourism – and is passionate about creating strong connections and delivering holistic outcomes for regional, rural and remote communities.
Recently, Jayne also worked with Stafford Strategy in delivering the community component of the Murihiku Southland Destination Management Plan Tourism, New Zealand.